8+ OVO Logo PNG & SVG Vectors HD Quality

Welcome to Zona Logo. You can download the OVO logo in PNG and SVG formats. You can also download the PNG logo with a transparent background in high resolution (HD) for free.

Download OVO PNG Logo

Please select the file above according to your needs, then press the download button to obtain the desired file:

File Name	OVO
File Type	PNG, SVG
File Size	18 KB - 260 KB

If you encounter issues while downloading the OVO logo or if the provided link is inaccessible, you can report it through the Contact Us page.

About OVO

OVO is an Indonesian digital payments and wallet brand built to make everyday transactions simpler, faster, and safer—captured well by its widely used promise in local messaging: “Jadikan transaksi lebih simpel, instan, aman dan dapatkan berbagai keuntungan lainnya!” (Make transactions simpler, instant, secure, and get various other benefits). Positioned in the payments and wallets category, it is commonly used for cashless purchases, QR-based payments, transfers, and loyalty-style benefits across a broad merchant ecosystem.

The company behind the service, PT Visionet Internasional, introduced OVO in 2017, initially gaining visibility through offline-to-online retail environments and later scaling into a mainstream e-wallet used across urban and suburban Indonesia. As the market matured, the brand’s role expanded beyond mere convenience: it became part of how users budget, collect rewards, and move money between individuals and merchants. In a competitive fintech landscape, OVO’s core values can be summarized as trust, accessibility, and practical utility—supported by clear interface design, recognizable purple branding, and a consistent visual identity that remains legible even at small sizes on mobile screens.

From a brand strategy perspective, its strength lies in staying understandable. Rather than leaning on abstract fintech jargon, it communicates direct benefits: speed, safety, and everyday usefulness. This clarity helps explain why many users search for brand assets such as an OVO PNG or OVO SVG when preparing app listings, partner pages, editorial references, or UI mockups that require clean placement and a vector format.

Meaning and History of the OVO Logo

The visual identity is centered on a concise wordmark that reads as modern, friendly, and distinctly digital. The brand symbol is essentially typographic: three rounded letterforms that create a continuous, soft rhythm across the baseline. This approach is strategic for a wallet product because the mark must work in multiple contexts—app icon, transaction confirmation screens, merchant stickers, and small receipts—without losing recognition.

Design-historically, the letter construction draws on the broader trend of geometric rounding in digital-first identities. Rounded terminals communicate approachability and reduce visual “sharpness,” which is useful for financial products where reassurance matters. The two “O” shapes feel like coins, tokens, or interface buttons—simple circles that evoke continuity and flow—while the “V” anchors the composition with a subtle directional cue. That “V” can be read as a signal of verification or “value,” both relevant to payment experiences. The overall effect is a compact official emblem that reads quickly at a glance, especially on bright screens.

Another reason the mark performs well is its low-detail geometry. Minimal complexity improves scaling and reproduction across print and digital materials. It also supports brand consistency for partners: the wordmark can be placed on merchant signage and promotional banners without requiring elaborate lockups or secondary ornaments. In a category where users must trust what they see, clarity becomes part of the product experience.

Brand takeaway: By keeping the identity typographic, rounded, and bold, it signals friendliness while remaining authoritative—an effective combination for a high-frequency financial tool.

Evolution of the Logo

While OVO’s core wordmark has remained recognizable, the brand’s visual system has evolved in ways that reflect growth from a retail-linked wallet into a broader fintech utility. Early usage emphasized straightforward signage and app identification, prioritizing legibility. As the service expanded, refinements typically focused on consistency across interfaces: cleaner spacing, more standardized color reproduction, and better alignment between the wordmark, app icon, and promotional layouts.

In practical brand terms, these adjustments matter more than dramatic redesigns. Payments are a trust-sensitive category; abrupt changes can confuse users and merchants. OVO’s evolution therefore reads as iterative optimization—small changes that improve clarity across mobile UI, partner dashboards, and printed merchant materials. The result is a stable brand symbol that users continue to recognize instantly, even when presented in monochrome or reduced-size contexts.

For creators who need accurate placement on a website or within a partner deck, maintaining correct proportions is essential. If you require a crisp asset for digital layouts, the OVO logo is typically best used in a vector format for scaling, while raster files are useful for quick placement on screens and documents.

OVO Color Palette

OVO is strongly associated with a signature purple, supported by white and occasional dark neutrals for contrast. Because official brand guidelines can vary by campaign and partner program, the most reliable approach is to reference an authorized style guide when available. When a guide is not provided, designers often use a close, screen-friendly purple that maintains sufficient contrast against white.

• Primary Purple (approx.): #4B1E78
• Deep Purple (support): #2E0F4F
• White: #FFFFFF
• Charcoal (text support): #1F1F1F

Accessibility note: For UI use, ensure the purple-to-white contrast meets readability requirements for text sizes in buttons and confirmations. When placing the wordmark on purple fields, a white version improves clarity and reinforces the premium, “secure” tone.

Frequently Asked Questions

1) Can I use the OVO logo for commercial purposes?

Use in commercial contexts (advertising, product packaging, endorsements, or merchant promotions) typically requires official permission. If you are a partner, follow the brand’s partner kit or request approval through the appropriate official channel before publishing.

2) What file formats are available?

On Zona Logo, the available formats are PNG and SVG. PNG is practical for quick digital placement, while SVG is ideal when you need a scalable vector format for responsive layouts.

3) What is the meaning behind the symbol/wordmark?

The identity is primarily typographic, built from rounded geometric forms to communicate simplicity and approachability. The circular “O” shapes can suggest tokens or interface buttons, while the central “V” adds structure and a subtle cue of verification or value.

4) What font is used in the OVO wordmark?

It is commonly treated as a custom-drawn logotype rather than a standard, off-the-shelf font. Even if it resembles geometric sans families, the proportions and curves are typically refined for uniqueness and trademark consistency.

5) Why do designers prefer SVG for brand assets?

SVG files scale cleanly without losing sharpness, making them ideal for responsive web headers, partner listings, and UI mockups. They also keep edges crisp on high-density displays and are easier to recolor for monochrome or single-ink printing when permitted.