2+ HokBen Logo PNG & SVG Vectors HD Quality

Welcome to Zona Logo. You can download the HokBen logo in PNG and SVG formats. You can also download the PNG logo with a transparent background in high resolution (HD) for free. This page provides a practical reference for the brand’s emblem, visual identity, history, and available design assets. If you need to download the HokBen PNG logo with transparent background, select the appropriate asset above for use in presentations, layouts, digital projects, or other permitted applications.

Download HokBen PNG Logo

Please select the file above according to your needs, then press the download button to obtain the desired file:

File Name	HokBen
File Type	PNG, SVG
File Size	20 KB - 250 KB

If you encounter issues while downloading the HokBen logo or if the displayed file is inaccurate, you can report it here.

The available asset variants include a colored logo SVG and a light logo SVG. Choose the colored version when the emblem needs to retain its full visual treatment, and use the light version when the design requires a lighter presentation against a suitable background.

About HokBen

HokBen is an Indonesian fast-food restaurant chain serving Japanese-style food. The brand was established in Jakarta on 18 April 1985 under PT Eka Bogainti, with its first outlet located in Kebon Kacang. Its menu includes Beef Yakiniku, Chicken Teriyaki, Chicken Katsu, Ebi Furai, Ekado, and a range of bento set meals.

The business operates restaurants in various cities across Indonesia. It originally used the name Hoka Hoka Bento and adopted a system and brand obtained from Japan, while developing as an Indonesian company under PT Eka Bogainti. In 2013, Hoka Hoka Bento was rebranded as HokBen, marking a significant update to the public-facing name, logo, and two brand mascots, Taro and Hanako.

Meaning and History of the HokBen Logo

The HokBen logo is presented as a circular emblem. Two illustrated mascot characters, Taro and Hanako, appear in the upper section, while the “HokBen” wordmark is placed below them. This arrangement combines a recognizable character-led symbol with a clear brand name, allowing the mark to function as both an emblem and a word-based identifier.

The identity is dominated by yellow and white, with black and brown details visible in the character illustrations and lettering. The compact circular format gives the mark a distinct outline that can be recognized on restaurant signage, menus, packaging, promotional materials, and digital layouts. For scalable applications, the HokBen SVG format is suitable when artwork needs to remain sharp at different sizes.

The 2013 rebranding changed the name from Hoka Hoka Bento to HokBen and updated the logo and the Taro and Hanako mascots. This history connects the current visual identity to the brand’s earlier restaurant presence while establishing the shorter HokBen name as its modern public identity.

Evolution of the Logo

The documented evolution centers on the 2013 transition from Hoka Hoka Bento to HokBen, accompanied by updated branding and refreshed mascot presentations. The current asset system is represented through colored and light SVG variants, supporting different visual applications while retaining the circular emblem, character illustrations, wordmark, and established color treatment.

HokBen Color Palette

The visual palette consists of yellow, white, black, and brown. Yellow is prominent in the emblem and contributes to its bright, immediately visible appearance. White provides contrast within the circular composition, while black and brown define details in the mascots and lettering. Together, these four colors create a clear and distinctive identity without requiring additional colors or complex effects.

• Yellow: A dominant color in the emblem and overall brand presentation.
• White: Used as a light contrasting element within the mark.
• Black: Visible in character and wordmark details.
• Brown: Adds detail to the illustrated mascot treatment.

When placing the mark in a layout, preserve sufficient contrast so the yellow, white, black, and brown details remain legible. The colored version is appropriate when the complete palette should be visible, while the light version can be selected for applications that call for a lighter logo treatment.

Frequently Asked Questions

1. Can I use the HokBen logo for commercial purposes?

Commercial use may require permission from the relevant rights holder. Ask HokBen or PT Eka Bogainti for official permission before using the mark in commercial materials.

2. What file formats are available?

The available download formats are PNG and SVG. SVG is a vector format that is useful for scalable artwork, while PNG is practical for many digital and presentation-based applications.

3. What does the HokBen logo contain?

The emblem contains illustrations of the mascots Taro and Hanako in the upper portion and the “HokBen” wordmark in the lower portion. Its composition is circular and character-focused.

4. When did the brand begin using the HokBen name?

The brand adopted the HokBen name in 2013, when Hoka Hoka Bento underwent a rebranding that also updated its logo and mascots.

5. Which colors are used in the visual identity?

The documented colors are yellow, white, black, and brown. These colors appear across the emblem, mascot illustrations, and wordmark details.