3+ ServiceNow Logo PNG & SVG Vectors HD Quality

Welcome to Zona Logo. You can download the ServiceNow logo in PNG and SVG formats. You can also download the PNG logo with a transparent background in high resolution (HD) for free.

Download ServiceNow PNG Logo

Please select the file above according to your needs, then press the download button to obtain the desired file:

File Name	ServiceNow
File Type	PNG, SVG
File Size	20 KB - 250 KB

If you encounter issues while downloading the ServiceNow logo or if the displayed file is inaccurate, you can report it here.

The available asset set includes a colored logo SVG, a light logo SVG, and a colored icon SVG. These variants support different layout and background requirements while preserving the recognizable wordmark and symbol.

About ServiceNow

ServiceNow is an American enterprise software company founded by Fred Luddy in 2003 and headquartered in Santa Clara, California. The company provides a cloud-based platform for managing and automating business workflows, with a strong foundation in IT Service Management. Its technology is designed for enterprise organizations that need to coordinate service processes, operational tasks, and workflow activity through a unified software environment.

Its principal platform is now known as the ServiceNow AI Platform, which brings together artificial intelligence, data, and workflows in one enterprise platform. The company’s solution areas include IT Service Management, IT Operations Management, Customer Service Management, HR Service Delivery, Security Operations, and application development. Although artificial intelligence is an important part of the current platform, the company’s core business remains enterprise workflow and service management software.

Meaning and History of the ServiceNow Logo

The ServiceNow logo is built around a lowercase wordmark written in a bold, modern sans-serif style. Its most distinctive visual feature is the “o” in “now,” represented as a green circular form with an open or cut-off lower section. The remaining lettering uses a dark treatment or white treatment depending on the background, creating a clear contrast for digital and enterprise communications.

The restrained construction makes the ServiceNow logo easy to read at different sizes. The wordmark identifies the company directly, while the separate colored icon SVG provides a compact option for spaces where a full horizontal signature is not practical. The light logo SVG is suited to darker backgrounds, while the colored version provides the primary green, black, and white brand treatment.

Evolution of the Logo

The current asset system is organized around a lowercase wordmark, a distinctive green circular detail, and adaptable colored and light SVG versions, with a colored icon available for compact applications. This gives the identity a consistent structure across full-logo and symbol-based placements.

ServiceNow Color Palette

The visual palette uses three supplied brand colors: black, medium sea green, and white. Black is represented by #000000, medium sea green by #62D84E, and white by #FFFFFF. In the wordmark, the dark treatment creates a strong neutral foundation, while the green circular detail provides the most noticeable accent. White supports reversed applications and the light logo treatment on darker surfaces.

• Black — #000000: used for the dark version of the wordmark and high-contrast applications.
• Medium Sea Green — #62D84E: used for the distinctive circular detail and colored identity treatment.
• White — #FFFFFF: used for light logo applications and contrast against dark backgrounds.

For practical design work, the ServiceNow SVG format is appropriate when the mark needs to scale cleanly in interfaces, presentations, or other vector-based layouts. The PNG version is convenient for standard digital placement, particularly when a transparent background is required.

Frequently Asked Questions

Can I use the ServiceNow logo for commercial purposes?

Commercial use may require authorization. Ask ServiceNow for official permission and review any applicable brand-use requirements before using the mark in commercial materials.

What file formats are available?

The available download formats are PNG and SVG. PNG is useful for common digital layouts, while SVG is a scalable vector format suited to flexible sizing and professional design workflows.

What does the ServiceNow symbol look like?

The wordmark uses lowercase lettering, and the “o” in “now” appears as a green circular element with an open or cut-off lower portion. A colored icon SVG is also available for compact applications.

Which colors are used in the ServiceNow logo?

The supplied palette consists of black #000000, medium sea green #62D84E, and white #FFFFFF. The logo may use a dark or white wordmark depending on the background.

What does ServiceNow provide?

ServiceNow provides a cloud-based enterprise platform for managing and automating workflows. Its services cover IT Service Management, IT Operations Management, customer service, HR service delivery, security operations, and application development through the ServiceNow AI Platform.