5+ Baidu Logo PNG & SVG Vectors HD Quality

Welcome to Zona Logo. You can download the Baidu logo in PNG and SVG formats. You can also download the PNG logo with a transparent background in high resolution (HD) for free.

Download Baidu PNG Logo

Please select the file above according to your needs, then press the download button to obtain the desired file:

File Name	Baidu
File Type	PNG, SVG
File Size	24 KB - 180 KB

Available asset variants include a colored logo SVG, a white logo PNG, and a black logo PNG.

If you encounter issues while downloading the Baidu logo or if the displayed file is inaccurate, you can report it here.

About Baidu

Baidu, Inc. is a China-based internet services and technology company headquartered in Beijing, China. It is best known as a Mandarin-language search engine, but its business now extends across AI, cloud computing, online advertising, autonomous driving, and digital maps. The brand also includes services such as Baidu App, Baidu Maps, Baidu Baike, Baidu Tieba, Baidu AI Cloud, Apollo autonomous driving, and the ERNIE AI model family.

In China, Baidu is widely recognized as a major search and AI platform that connects users, advertisers, businesses, developers, and organizations with information and digital services. Its brand message centers on making a complicated world simpler through technology, while its public-facing identity combines search, knowledge, navigation, community, and artificial intelligence under one ecosystem.

Meaning and History of the Baidu Logo

The Baidu logo uses a combination mark built around the wordmark “Baidu” or the Chinese name “百度” together with a blue paw icon. The paw is the most distinctive visual element in the identity and makes the mark easy to recognize in digital interfaces, app listings, and search-related contexts.

The symbol is memorable because it pairs a simple, friendly shape with bold text. The red wordmark and blue icon create strong contrast, while the paw form gives the identity a practical, search-oriented character that stands apart from many text-only tech brands. In use, the Baidu logo works as both a full wordmark system and, in some cases, a standalone brand icon.

Evolution of the Logo

The current asset system centers on the combination of the Baidu wordmark and the blue paw icon, with colored, white, and black file versions available for different interface and background needs.

Baidu Color Palette

Color	Hex	Use
Red	#FF0000	Wordmark
Royal Blue	#4040FF	Icon
White	#FFFFFF	Background and support color

The palette is compact and highly functional. Red and royal blue create a clear contrast that remains visible across web, mobile, and product interfaces, while white supports clean presentation and transparent-background applications. For a Baidu PNG or Baidu SVG asset, this limited palette also helps preserve consistency across different sizes and display environments.

Frequently Asked Questions

Can I use the Baidu logo for commercial purposes?

You should ask for official permission before using it commercially. Trademark and brand-use rules may apply.

What file formats are available?

PNG and SVG.

What does Baidu do?

Baidu is a Chinese internet services and AI company known for search, digital maps, cloud services, online advertising, autonomous driving, and AI products such as ERNIE.

What is the meaning of the paw symbol?

The paw icon is the most recognizable element of the brand symbol and gives the identity a friendly, memorable look in search and digital product contexts.

Why does the Baidu logo use red and blue?

The combination of red and royal blue gives the mark strong contrast and makes the wordmark and icon easy to identify in digital environments.