3+ SRC (Sampoerna Retail Community) Logo PNG & SVG Vectors HD Quality

Welcome to Zona Logo. You can download the SRC (Sampoerna Retail Community) logo in PNG and SVG formats. You can also download the PNG logo with a transparent background in high resolution (HD) for free.

Download SRC (Sampoerna Retail Community) PNG Logo

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File Name	SRC (Sampoerna Retail Community)
File Type	PNG, SVG
File Size	18 KB - 220 KB

If you encounter issues while downloading the SRC (Sampoerna Retail Community) logo or if the displayed file is inaccurate, you can report it here.

Available asset variants include colored logo PNG, white logo PNG, and black logo PNG, giving users flexible options for digital use, print layouts, and high-contrast applications.

About SRC (Sampoerna Retail Community)

SRC, short for Sampoerna Retail Community, is a retail community ecosystem in Indonesia that connects grocery store owners, wholesale partners, and customers within one modern, digitally supported network. It is organized under PT SRC Indonesia Sembilan and is related to Sampoerna / PT Hanjaya Mandala Sampoerna Tbk. The brand grew from a community development program for neighborhood grocery stores that began in 2008, with a focus on helping independent retail businesses improve operations and customer reach.

The SRC model supports small retail owners through business guidance, store arrangement, digital literacy, the AYO SRC application, stronger paguyuban community ties, and access to wholesale partners. Its audience includes toko kelontong owners, UMKM retail operators, distributors, FMCG brands, local communities, and everyday shoppers who rely on nearby stores for daily needs. With a network spanning more than 250,000 stores across 38 provinces, more than 6,300 Mitra SRC, and thousands of paguyuban, SRC plays a significant role in the modernization of Indonesia’s traditional retail environment.

Meaning and History of the SRC (Sampoerna Retail Community) Logo

The SRC (Sampoerna Retail Community) logo uses a bold wordmark built around the letters “SRC,” making the brand easy to recognize on storefront signage, promotional materials, shelves, and mobile applications. The strong letterforms support clear visibility at a distance, which is especially practical for retail settings where quick recognition matters.

Its dominant red treatment reinforces a lively and active retail presence, while the white version supports clean readability in reverse applications. The wordmark format works well for a community retail network because it is direct, memorable, and adaptable across the brand’s physical and digital touchpoints. In practice, the SRC (Sampoerna Retail Community) logo functions as a network marker for toko kelontong binaan and helps connect the retail community under one shared identity.

Evolution of the Logo

The current identity is built around a simple, scalable wordmark system that can be used in colored, white, and black versions across storefronts and digital media.

SRC (Sampoerna Retail Community) Color Palette

The brand palette is centered on two provided colors that support the logo’s retail visibility and readability:

• #FF0040 (Red) - used as the primary brand color and the most visible element of the identity
• #FFC000 (Gold) - used as a supporting brand color in the system

Red gives the brand a strong visual presence across signage, packaging, and application screens, while gold adds a secondary accent that can be used in promotional or supporting materials. Together, these colors help the visual identity stay recognizable in both physical retail environments and digital placements.

Frequently Asked Questions

Can I use the SRC (Sampoerna Retail Community) logo for commercial purposes?

You should ask for official permission before using it for commercial purposes.

What file formats are available?

The available formats are PNG and SVG.

What is SRC (Sampoerna Retail Community)?

SRC is a retail community ecosystem in Indonesia that helps grocery store owners, wholesale partners, and customers connect through a more modern and digital retail network.

What makes the SRC (Sampoerna Retail Community) logo easy to recognize?

Its bold wordmark design, strong readability, and high-visibility red treatment make it practical for storefronts, apps, and promotional materials.

What are the main colors used in the brand identity?

The provided brand colors are red (#FF0040) and gold (#FFC000), with red serving as the primary visual anchor.